Leo's Bookclub - The 11 Questions Every Donor Asks & THE ANSWERS ALL DONORS CRAVE (Revised Edition) By Harvey McKinnon

Brief Review by Leo Orland

McKinnon identifies 11 questions every donor asks about why they should give to a for purpose organisation. What I love about this book is it states what we all have probably thought about as we go about raising funds for our causes.

The questions range from, “Why me?”, Why are you asking me?” “Why your organisation? Through to ”How will I be treated?” “Will I have a over how you use my gift?”.

In this 115 page book, each chapter answers the question raised in an easy to read style through the use of real life stories.

At the end of the book there two appendices or should I say two gems. The first appendix looks at “Fundraising Questions I’m most Often Asked” and the second appendix is “Ten Questions Every Board Member Should Ask about Fundraising”. These two appendices alone are worth getting the book.

Leo Orland FFIA (Emeritas) CFRE (Retired)

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