Brief Review by Leo Orland
This book specifically focuses on donor cultivation and how it can lead to obtaining larger gifts. Donor cultivation is presented in the context of the donor lifecycle map. Polivy gives a great definition of donor cultivation and goes on to show various ways cultivation can be use on a personal as well as a non-personal basis. The Donor Lifecycle Map model she uses is similar to the Donor Pyramid except her model uses a circle form. This book presents a comprehensive framework for understanding what is involved in donor cultivation.