In this Q&A session, Michelle Berriman interviews Shanelle Newton Clapham, the founder of Parachute Digital, a digital marketing agency. Shanelle shares her journey from journalism to marketing and digital, highlighting the importance of continuous learning and hands-on experience. They discuss the perception of digital agencies in the fundraising sector and the reasons behind their perceived expense. Shanelle emphasizes the value of trust and partnership in agency-client relationships and the need for organizations to invest in brand awareness and cause awareness. They also touch on the growing importance of digital fundraising, the role of online platforms in reaching older donors, and the significance of building relationships and being known in the fundraising space.