The conversation is about the upcoming third edition of Ken Burnett's book, Relationship Fundraising. The book has been updated to reflect the changes and advancements in the fundraising landscape over the past 32 years. The core principles of relationship fundraising remain the same, but there are new appendices focusing on donor experience and organizational culture.
The book emphasizes the importance of delivering benefits for fundraisers in order to better deliver benefits for donors. It also highlights the positive impact of giving on donors' happiness, health, and relationships. The conversation touches on the need for fundraisers to be inspired and empowered to tell compelling stories and inspire generosity. The book also addresses the need for organizations to prioritize fundraising culture and investment in order to create a successful and sustainable fundraising program. The conversation concludes with details on how to obtain a copy of the book.
Takeaways
The third edition of Relationship Fundraising has been updated to reflect the changes and advancements in the fundraising landscape over the past 32 years.
The core principles of relationship fundraising remain the same, but there are new appendices focusing on donor experience and organizational culture.
Giving has numerous benefits for donors, including increased happiness, better relationships, and improved health.
Fundraisers need to be inspired and empowered to tell compelling stories and inspire generosity.
Organizations need to prioritize fundraising culture and investment in order to create a successful and sustainable fundraising program.
A Little Sample😉
"The essential tenets of relationship fundraising haven't changed. And in fact, I think they're more important now than ever because our publics are, they're not gonna give us the leeway, they're not going to make allowances for charities in the way that they did in the past."
"Being generous and what generous, you know, being generous and what it does for the donor, you know, help. Now we know that you're happier, you're healthier, you're better rounded relationships, you have stronger relationships and everything."
"Fundraising is an art, a craft, and a science all rolled into one."