In this conversation, Michelle Berriman speaks with Andrew Busuttil, CEO and founder of Launchpad 6, about innovative fundraising strategies that emerged during the COVID-19 pandemic. They discuss how competitions can engage donors and raise funds for charities, the importance of creating unique experiences, and the role of technology in modern fundraising. Andrew shares insights on how organizations can integrate these strategies into their existing campaigns and the potential for gamification to enhance donor engagement. The conversation concludes with personal reflections on life and advice for younger selves.
takeaways
Andrew Busuttil is the CEO and founder of Launchpad 6.
Launchpad 6 started as a platform to promote young talent through competitions.
COVID-19 created new opportunities for virtual engagement in fundraising.
Innovative fundraising can emerge from customer demand and creativity.
Competitions can raise funds while increasing awareness for charities.
Engaging donors through gamification can enhance fundraising efforts.
Charities can integrate competition-based fundraising into existing campaigns.
Unique experiences can amplify fundraising efforts and attract donors.
Support for charities can vary from full service to self-service.
Personal reflections emphasize the importance of enjoying the journey and not stressing over small things.